Never Be Lukewarm

Reality TV Show created for Speed Channel

Nissan “Landing Gear”

The Dark Knight - Why So Serious 

“Why So Serious?”, a 360 alternate reality experience, played out live over 15 months leading up to the release of The Dark Knight. Centered on the web, yet branching out over email, mobile, snail mail, flash mobs, scavenger hunts, casual games, collaborative narratives, streaming video and more, the audience was immersed into the saga of Gotham City from the last frame of Batman Begins to the opening scene of The Dark Knight.

Thousands of touch points kept the film front and center in the press and blogosphere. More than 10M unique participants in over 75 countries make “Why So Serious?” the redefinition of alternate reality games (ARG) and a new benchmark for successful immersive entertainment experiences, helping The Dark Knight become the most successful movie of 2008, and the 2nd highest grossing film of all time.

Nine Inch Nails - Year Zero

On February 10th, 2007, 42 Entertainment and Nine Inch Nails launched the ambitious Year Zero project, a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, murals and live events with the songs of Year Zero at their core. Playing out over 12 weeks leading up to the album release, Year Zero is arguably the most complete and compelling web-based piece of art yet created. Year Zero became an internet phenomenon as well as a dynamic album, changing the way people think about the future—and the way they act today. The ARG allowed Year Zero to become more than just an album you listen to, but a place where you live.

“(Year Zero) unlocks the rusty cages of the music industry and solves some key problems facing rock music as its cultural dominance dissolves into dust.” LA Times

XBOX - Alan Wake

Lexus - Pitch

Lexus - Pitch BTS